SSO and CRM

Wishing to improve IT access from the sales workstation?

DOWNLOAD THE WHITE PAPER

"SSO for the sales desk"

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Abstract

White paper thumbnail

When a company has multiple CRMs, typically serving different divisions or affiliates, there are clear advantages (synergy,...) in giving the sales force access to them all. But integrating access to multiple CRMs involves many challenges:

  • Technological integration ...the CRMs may be built on heterogeneous infrastructures
  • The determination of the customer reference ...each CRM has a different data model
  • The simplification of the access ...the salesperson must be be able to reach the customer's data quickly.

This white paper describes a concrete case of how a very large company implemented CRM integration.